Digital Odyssey Snippets: Thunder Sessions
Fiacre O’Duinn: Augmented Reality
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examples:
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Layar: most importantly, it has a Tim Hortons locator. haha.
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StreetMuseum: launched May 2010. part of a marketing strategy for museums in London.
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Challenges:
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physical space: we need to think architecturally about augmented reality. the understanding of “place” is different for everyone
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social/cultural aspects
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technological infrastructure
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the way forward: we have to deal with the problematic concept of a single reality when we say augmented reality. there is no one reality, there are many.
Brandon Weigel: Reference from the Street
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renegade reference on the streets of TO for a great cause: the Stephen Lewis Foundation
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most people didn’t know what “reference” meant.
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had to advertise with signs saying “ask a question”, “free answers”, etc.iphone proved useful for tethering technology and a roving reference desk
Sally Wilson: QR Code
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QR codes are codes in vertical and horizontal coding. “Quick Response”. just one example of a 2D bar code. Other types of 2D codes are Aztec; Lifescan; etc.
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advantage is that you can store a large amounts of data
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here are some QR readers: http://www.mobile-barcodes.com/qr-code-software/
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Libraries use QR codes
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University of Bath uses QR codes in their catalogue for bibliographic info
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University of Huddersfield uses QR codes on their current periodicals for holdings info
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University of Amsterdam uses QR codes on business cards
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Ryerson uses QR codes on bookmarks which link to ebooks
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how to create QR codes:
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Down sides
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people don’t know what they are
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need phone with a camera
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install software
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linking to website that isn’t mobile friendly
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Amanda Etches-Johnson: Designing for Mobile
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size: your interface needs to work on a variety of phones from dumb to smart
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bandwidth: low latency is the key to a good mobile experience
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data plans: we don’t have unlimited plans in Canada. pick the most essential stuff so you don’t hog your users data allowance.
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mobile UX: user experience. the emotional aspect of your service/product. people are starting to realize that it’s not about miniature views of sites, but usability
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keep design and functionality simpleclickability is very important for small touch interfaces. don’t just use hyperlinked words, use thumbnails and graphics.
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save keystrokes. we’re used to autocomplete, type ahead, etc. everywhere else, so do it here too.prototype. pen and paper!test and test and test
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